Riverside Studios with HOME in Manchester supported by Arts Council England commissioned MTM London (the research consultants responsible for the Digital R&D Fund: Arts Digital Culture 2014 report) to interrogate the current and future demand from arts audiences and consumers for live to digital recordings and associated digital content. From this research we hope the arts sector might become more informed about how we develop and best invest in live arts and digital cross over and engagement.
- Over a quarter of the UK population have tried live-to-digital in cinemas or online
- Live-to-digital is helping to reach new audiences - a fifth of event cinemagoers and one third of online viewers had not attended a live arts event in the last year
- Key drivers for live-to-digital include price and convenience, and users are highly satisfied with their experiences
- Quality is an issue, especially online (both short-form and long-form), with consumers perceiving many live-to-digital productions as poorly produced
Large numbers of performing arts organisations are engaged with live-to-digital in some form - 86% are doing short-form, 21% live streaming and 56% full recording
At the moment they see all these primarily as audience development
Most arts organisations use external support to produce live-to-digital content, but levels of spend vary from a few hundred pounds to many hundreds of thousands per year
Event cinema is a maturing market, whereas the model for online is unproven. This makes it hard to justify higher budgets for digital capture even though organisations and consumers both recognise the need for better quality output
Arts organisations are keen to do more (over half want to do more long-form), but see funding and skills as significant barriers
There is room for growth in usage - over a third of consumers have not tried live-to-digital yet but seem interested
As a result, we anticipate further growth in event cinema, reaching £60-80m in 2017
Online will continue to grow in terms of usage, but is likely to remain hard to monetise without significant innovation and new approaches
This research will contribute to Riverside Studios future ambitions for supporting live and digital content development and capture. Riverside Studios has had a long history associated with film, television and the live arts. An obvious development for us is to engage with the potential that the new digital world offers for bringing the arts to life online, television and film, and to see what part we may play in this as a service to the wider arts community.
If you'd like to be involved or find out more about this research please contact firstname.lastname@example.org
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